Adtech on Sad Frog Bloghttps://sadfrogblog.com/tags/adtech/Recent content in Adtech on Sad Frog BlogHugoen-usThu, 14 Sep 2023 00:00:00 +0000AdTech Terms I've Come accrosshttps://sadfrogblog.com/adtech_terms/Thu, 14 Sep 2023 00:00:00 +0000https://sadfrogblog.com/adtech_terms/<h1 id="adtech-terms">Adtech Terms</h1> <p>This is just a collection of adtech terms I&rsquo;ve had to pick up after working in AdTech for a little bit.</p> <h2 id="impression">Impression</h2> <p>An impression seems to be a single view or interaction with a given piece of advertising.</p> <p>Impressions are used when calculating payment on a <a href="#cpm">cost per mille</a> basis.</p> <h2 id="cpm">CPM</h2> <p>Cost Per Mille: The cost to an advertiser for every 1000 (Mille) impressions a publisher gets on a specific ad.</p>